Your expert business made you successful
Now it needs to become a company
You’re great at building an audience and selling. Now you need the systems, numbers, and team that can actually hold the demand.
This is for established coaches and expert businesses that want a company built on design, not just hard graft.
Revenue is growing
So why does the business feel heavier?
Cash flow feels like guesswork, even when revenue is healthy.
Everything depends on you, so when you step away, things stop.
Your team and delivery partners lack clear standards to follow.
Client results are strong but inconsistent or unreliable.
Every new client or hire adds complexity, not confidence.
The Performance
By Design Framwork
The business doesn’t need more hustle. It needs an operating system. That’s what this is.
Every result in your coaching business flows through five areas. If anyone weakens, reliability drops.
Standards
Clear definitions of what "good" looks like, for every role, every offer, and every client experience.
Capability
The skills, tools, and decision-making frameworks that let your team execute well without you in the room.
Workflow
Clean, documented processes for lead handling, sales, onboarding, delivery, renewals, and referrals. Less friction, less rework, less reliance on you.
Control
The numbers, dashboards, and review rhythms that mean you see problems early and fix them fast, before they become expensive.
Culture
A way of working where ownership is the norm, communication is direct, and performance gets stronger as the business grows.
Not sure if this is for you?
Start with the Scorecard
Take the free Performance by Design Scorecard in just 5 minutes to see how robust your expert business operating system really is across the five performance areas:
Standards | Capability | Workflow | Control | Culture
If you want help fixing what the scorecard reveals, you can book a Performance Strategy Call straight from your results.
An overall Performance By Design score
A breakdown of your strongest and weakest areas
Your questions, answered
What will I get?
A 2–3 hour 1:1 Diagnose & Design session
Designed to map your business across the 5 performance areas using the Performance By Design Framework
4 x 60–90 minute implementation sessions
Dedicated time for us to build and refine your core systems together
1 x 60–90 minute Embed & Handover session
Dedicated time to walk you and your team through the new operating system and run the first weekly review
Done‑with‑you build support between sessions from the Evolved team (we draft, you approve)
Access to the Performance by Design Vault
With templates for: Budgeting, cashflow and revenue modelling / Org charts, role scorecards, hiring scorecards and interviews / Client journey maps, onboarding and delivery SOPs, renewal flows / KPI dashboards, scorecards, meeting rhythms and culture tools
Access to the Vault is for the duration of the sprint (with the option to continue after)
What is the investment?
The current investment for the 6‑week Performance by Design VIP Sprint is £8,000 + VAT
What will I leave with?
A complete systems ecosystem that actually works together
Core workflows, tools, and (where appropriate) automations joined up across marketing, sales, onboarding, delivery, and renewals so that work flows without you chasing every step.
Clear structure, roles and responsibilities
A simple org design and role scorecards so everyone knows what they own, how decisions get made, and what “good” looks like in their role.
A scalable, standardised client experience
A documented client journey from lead to renewal, with key SOPs and checklists so every client gets a consistent, high‑quality experience regardless of volume.
A live control panel for the business
A working cashflow/revenue model and focused KPI dashboard, plus a weekly review rhythm, so you always know what’s happening and where to focus next.
In short: you leave with a business that runs on a designed system of people, systems and processes, instead of everything living in your head.
Who is this for?
You run a high 6 or 7-figure expert business
Coaching, consulting, or specialist services with at least 6 figures a year in revenue.
You already have demand
You have a proven offer, a steady flow of clients, and sales are not your main problem.
You’re stuck on the “how it actually runs” part
The bottleneck is operations, delivery, cashflow, team, or all of the above; not “I just need more leads.”
You want privacy and real senior support
You’d rather work 1:1 in a focused sprint than sit in a group program sharing your internal issues with strangers.
You’re ready to make decisions and implement fast
You can commit time and attention over 6 weeks to actually build and embed a better way of running the business.
Who is this NOT for?
You’re pre–6 figures or still trying to get consistent clients
You need to prove your offer and get demand first; systems don’t fix no sales.
You don’t yet have a clear, defined offer
If you’re still experimenting with what you sell, this will feel premature.
You’re looking for generic “business coaching” or mindset work
This is a hands‑on operating system build, not life coaching or motivation.
You want someone to “do everything” while you stay hands‑off
We design and build with you; you and your team still have to run the system once it’s installed.
The best solutions are no longer just available to the corporates
For years, our work has been behind the scenes in larger organisations, designing operating models, building programme offices, and leading transformation projects for global brands.
Performance by Design takes that same level of thinking and execution and makes it available to high 6 and 7-figure coaches and specialist businesses who want their companies to run at a higher standard than their size would normally allow.
Client testimonals
About Kayleigh
I help founder‑led expert and service businesses that have outgrown their foundations.
For the last decade, I’ve been designing and leading performance, operations and learning projects for global brands and fast‑growth SMEs; tightening how work gets done, joining up teams, and fixing the chaos that shows up when things grow fast.
Through Evolved, I’ve:
Built and led multiple specialist businesses
(Learning, Automotive, Business Support)
Designed and implemented clearer structures, workflows and governance for complex organisations
Been described as “the epitome of an operational expert” and “the most no‑fluff strategy consultant I know” by my clients
What are the
next steps?
Book a Performance Strategy Call
Together, we map your five performance areas and see if the program fits
If it does, we scedule your 6-Week VIP Sprint and install the system, week by week.
COPYRIGHT © 2026. Evolved business support. ALL RIGHTS RESERved.
Your expert business made you successful
Now it needs to become a company
You’re great at building an audience and selling.
Now you need the systems, numbers, and team that can actually hold the demand.
This is for established coaches and expert businesses
that want a company built on design, not just hard graft.
Revenue is growing
So why does the business feel heavier?
Cash flow feels like guesswork, even when revenue is healthy.
Everything depends on you, so when you step away, things stop.
Your team and delivery partners lack clear standards to follow.
Client results are strong but inconsistent or unreliable.
Every new client or hire adds complexity, not confidence.
The Performance
By Design Framwork
The business doesn’t need more hustle. It needs an operating system. That’s what this is.
Every result in your coaching business flows through five areas. If anyone weakens, reliability drops.
Standards
Clear definitions of what "good" looks like, for every role, every offer, and every client experience.
Capability
The skills, tools, and decision-making frameworks that let your team execute well without you in the room.
Workflow
Clean, documented processes for lead handling, sales, onboarding, delivery, renewals, and referrals. Less friction, less rework, less reliance on you.
Control
The numbers, dashboards, and review rhythms that mean you see problems early and fix them fast, before they become expensive.
Culture
A way of working where ownership is the norm, communication is direct, and performance gets stronger as the business grows.
Not sure it's for you?
Start with the Scorecard
Take the free Performance by Design Scorecard in just 5 minutes to see how robust your expert business operating system really is across the five performance areas:
Standards | Capability | Workflow | Control | Culture
If you want help fixing what the scorecard reveals, you can book a Performance Strategy Call straight from your results.
An overall Performance By Design score
A breakdown of your strongest and weakest areas
Your questions, answered
What will I get?
A 2–3 hour 1:1 Diagnose & Design session
Designed to map your business across the 5 performance areas using the Performance By Design Framework
4 x 60–90 minute implementation sessions
Dedicated time for us to build and refine your core systems together
1 x 60–90 minute Embed & Handover session
Dedicated time to walk you and your team through the new operating system and run the first weekly review
Done‑with‑you build support between sessions from the Evolved team (we draft, you approve)
Access to the Performance by Design Vault
With templates for: Budgeting, cashflow and revenue modelling / Org charts, role scorecards, hiring scorecards and interviews / Client journey maps, onboarding and delivery SOPs, renewal flows / KPI dashboards, scorecards, meeting rhythms and culture tools
Access to the Vault is for the duration of the sprint (with the option to continue after)
What is the investment?
The current investment for the 6‑week Performance by Design VIP Sprint is £8,000 + VAT
What will I leave with?
A complete systems ecosystem that actually works together
Core workflows, tools, and (where appropriate) automations joined up across marketing, sales, onboarding, delivery, and renewals so that work flows without you chasing every step.
Clear structure, roles and responsibilities
A simple org design and role scorecards so everyone knows what they own, how decisions get made, and what “good” looks like in their role.
A scalable, standardised client experience
A documented client journey from lead to renewal, with key SOPs and checklists so every client gets a consistent, high‑quality experience regardless of volume.
A live control panel for the business
A working cashflow/revenue model and focused KPI dashboard, plus a weekly review rhythm, so you always know what’s happening and where to focus next.
In short: you leave with a business that runs on a designed system of people, systems and processes, instead of everything living in your head.
Who is this for?
You run a high 6 or 7-figure expert business
Coaching, consulting, or specialist services with at least 6 figures a year in revenue.
You already have demand
You have a proven offer, a steady flow of clients, and sales are not your main problem.
You’re stuck on the “how it actually runs” part
The bottleneck is operations, delivery, cashflow, team, or all of the above; not “I just need more leads.”
You want privacy and real senior support
You’d rather work 1:1 in a focused sprint than sit in a group program sharing your internal issues with strangers.
You’re ready to make decisions and implement fast
You can commit time and attention over 6 weeks to actually build and embed a better way of running the business.
Who is this NOT for?
You’re pre–6 figures or still trying to get consistent clients
You need to prove your offer and get demand first; systems don’t fix no sales.
You don’t yet have a clear, defined offer
If you’re still experimenting with what you sell, this will feel premature.
You’re looking for generic “business coaching” or mindset work
This is a hands‑on operating system build, not life coaching or motivation.
You want someone to “do everything” while you stay hands‑off
We design and build with you; you and your team still have to run the system once it’s installed.
The best solutions are no longer just available to the corporates
For years, our work has been behind the scenes in larger organisations, designing operating models, building programme offices, and leading transformation projects for global brands.
Performance by Design takes that same level of thinking and execution and makes it available to high 6 and 7-figure coaches and specialist businesses who want their companies to run at a higher standard than their size would normally allow.
Client testimonals
About Kayleigh
I help founder‑led expert and service businesses that have outgrown their foundations.
For the last decade, I’ve been designing and leading performance, operations and learning projects for global brands and fast‑growth SMEs; tightening how work gets done, joining up teams, and fixing the chaos that shows up when things grow fast.
Through Evolved, I’ve:
Built and led multiple specialist businesses
(Learning, Automotive, Business Support)
Designed and implemented clearer structures, workflows and governance for complex organisations
Been described as “the epitome of an operational expert” and “the most no‑fluff strategy consultant I know” by my clients
What are the
next steps?
Book a Performance Strategy Call
Together, we map your five performance
areas and see if the program fits
If it does, we scedule your 6-Week VIP
Sprint and install the system, week by week.
COPYRIGHT © 2026. Evolved business support. ALL RIGHTS RESERved.